Obtaining competitive intelligence: the role of market information and a patent landscape
About the session
The CSIR Information Services competitive intelligence support function aims to support and provide access to industry intelligence sourced from reputable secondary information resources.
Orbit Intelligence is an example of a platform used to provide patent landscapes, as it gives a visual snapshot of the patent situation in a specific technology. This analytical tool can do competitor analysis, identify whitespace, ascertain validity of patents and uncover technology trends.
This awareness session will introduce emerging researchers to subscription resources and provide guidance toward correctly searching, tracking and analysing patented technologies. Access to patent data can lead to actionable insights, solve strategic questions and a gain competitive advantage.